Informing the media about your art show, art event or award is an excellent way to increase your exposure as an artist – and it’s cost-free! Submitting a News Release to a publication is the standard format, and doing it properly increases the chance of your news being published. Editors often receive news items difficult to reproduce and/or missing vital information. This creates more work for an editor to find the information and re-type the submittal. And as a result, the item may not be published. Eve Lees, a former newspaper editor and current editor of The Artist’s Journal, shows you how to prepare and submit a News Release. Lees is also a Graphic Designer and she includes tips to design your own newspaper advertisements or posters. These are also valuable promotional tools to know. You’ll be shown basic graphic design methods and a few ‘subliminal’ tricks Graphic Designers use to capture and hold a viewer’s attention. The course content is designed for individual artists as well as Art Clubs.